Maserati is an Italian luxury car manufacturer established on December 1, 1914, in Bologna.The Maserati tagline is "Luxury, sports and style cast in exclusive cars", and the brand's mission statement is to "Build Ultra-Luxury Performance Automobiles With Timeless Italian Style, Accommodating Bespoke Interiors, and Effortless, Signature Sounding Power".
The company's headquarters are now in Modena, and its emblem is a trident. It has been owned by the Italian car giant Fiat S.p.A.since 1993. Maserati was initially associated with Ferrari S.p.A., which is also owned by Fiat, but more recently it has become part of the sports car group including Alfa Romeo and Abarth (see section below). In May 2014, due to ambitious plans and product launches, Maserati sold a record of over 3,000 cars. This caused them to increase production of the Quattroporte and Ghiblimodels. This is also the first time that Maserati has had two four-door sedans in their lineup at once. In addition to the Ghibli andQuattroporte, Maserati offers the Maserati GranTurismo, the GranTurismo Convertible, and has confirmed that it will be offering theMaserati Levante, the first Maserati SUV, in 2015, and the Maserati Alfieri, a new 2+2 in 2016. Maserati is placing a production output cap at 75,000 vehicles globally.
The Maserati brothers:
The Maserati brothers, Alfieri, Bindo, Carlo, Ettore, and Ernesto were all involved with automobiles from the beginning of the 20th century. Alfieri, Bindo and Ernesto built 2-litre Grand Prix cars for Diatto. In 1926, Diatto suspended the production of race cars, leading to the creation of the first Maserati and the founding of the Maserati marque. One of the first Maseratis, driven by Alfieri, won the 1926 Targa Florio. Maserati began making race cars with 4, 6, 8 and 16 cylinders (two straight-eights mounted parallel to one another).
Piazza Maggiore's Neptune and his tridentThe trident logo of the Maserati car company is based on the Fountain of Neptune in Bologna's Piazza Maggiore. In 1920, one of the Maserati brothers, artist Mario, used this symbol in the logo at the suggestion of family friend Marquis Diego de Sterlich. It was considered particularly appropriate for the sports car company due to fact that Neptune represents strength and vigour; additionally the statue is a characteristic symbol of the company's original home city.
Alfieri Maserati died in 1932, but three other brothers, Bindo, Ernesto and Ettore, kept the firm going, building cars that won races.